Where should you host your law firm website or blog?

slow page load

Do you want your law firm site to take 39 seconds to load? I’m guessing not.

Maybe you don’t mind. If it’s only going to happen once in awhile, and the cost of hosting is super-cheap. Aren’t you forgetting something, though?

Like: how will you know how often your site is horribly unresponsive? And how many potential clients will click away from it, and hire another lawyer?

How can you prevent this?

Most lawyers don’t know much about web stuff, especially things like where they should host their site.

First, here’s a no brainer: don’t host your law firm site on your brother-in-law’s account. Only put your law firm site on a reputable host with an account set up in your name.

There are lots of places you can opt to use. In fact, the number of choices for web hosting are dizzying (see below).

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A lot of people I know recommend Bluehost, which is the one listed near the top. I’ve used Blue host for all of my WordPress blogs, and it’s great because it’s under $5/month and you can have as many sites on it for that price as you’d want.

Let me tell you why you don’t want to use Bluehost for your law firm site. Though they’re usually reliable (and certainly inexpensive), the page load times can fluctuate throughout the day. You know that graphic I showed at the beginning of this post? The one that showed a page taking 39 seconds to load?

That was a Bluehost site.

Since I started measuring the page load times on my sites I’ve noticed that kind of performance on Bluehost quite often. Is this a deal-killer? Maybe not for many folks.

Like, if you’re just running a hobby blog. Or if you don’t care when people click away because your site slowed to a crawl. Then paying $5/month for a semi-reliable web host is fine.

Me? I’d rather pay $27/month for Synthesis, and get super-reliable hosting with a free site-monitor that lets me know if my site is down or unresponsive. That’s why I’m switching all of my blogs over to Synthesis hosting.

This one has already been switched over to Synthesis, and so have my other sites: PaperlessLawyeringErnie the Attorney and PDF for Lawyers.

Hobby bloggers may not care about click-aways. But if you’re serious about your website then you should care. Then you’ll be willing to pay for a serious hosting service like Synthesis.

If you want to test your site’s performance, enter the URL on Pingdom. You might be surprised at what you find out.